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duPont Registry reaches 1 Million

Last week my good friend Steven and I were asked to produce and direct a 30 to 40 second "Thank You" video for duPont Registry™. They wanted a short / funny video to thank their Facebook / social media Fans since they just reached the 1,000,000 mark. I must say, directing business tycoons / magazine publishers and successfully getting them to come across 'funny' is no easy task...

Johnston Jewelers Commercial

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Check out the latest holiday spot I produced with Salt Media Group for Johnston Jewelers. This was actually a pretty fun little project.  Tell your boy 'Charles Martin Smith' to look out!  Written And Directed by Daniel Jones and Produced by Salt Media Group in Tampa, Florida.

New 2012 Directors Reel

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Check out my latest 2012 digital cinema reel, Directed by Daniel Jones. Includes footage from TV Pilots in the caribbean, Short sketches, and commercials for brands such as Land Rover USA, Snickers, Zippo and much more!

Freediving 50ft into air pocket

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I came down to Grand cayman for a few days to work on a new project and we took out my buddy Chad's new sailboat. 20 minutes and 300 yards later we are free diving a sunken ship called the Kitiwake. After a while we found some sort of weird chamber on the bow of the ship (about 50 ft down), so we decided to try and swim into it and found a huge air pocket!

Cars and Coffee | May 2012

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Short vignette from the 'Car's and Coffee' event at duPont REGISTRY in Tampa this past weekend. There tons of sick cars including the Ferrari 458 Italia, Range Rover evoque, audi R8, GTR, Model T, Aston Martin and much more!
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Check out the latest commercial i directed for Crest! Concerned friends and family tell a loved one how his improper dental hygiene is destroying his life.

Making of: Land Rover

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Heres a cool 'behind the scenes' video shot during the making of our last Land Rover commercial. Shot and edited by: Aaron Pennamacoor

New Land Rover Commercial

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Check out our new commercial for Land Rover!
One minute commercial for Land Rover's CPO line.
Client - Land Rover USA
Prod. Company - Salt Media Group
Director - Daniel Jones
Asst. Director - Steve Chapman
Camera - RED Epic M

Cool article by Rachel Jolley

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College Dropout to Entrepreneur, Producer and Director 
When it comes to business, 24-year-old Daniel W. Jones combines his natural gift with an unmatched work ethic.
"In ninth grade, I picked up a cheap camcorder for $200," remembers Daniel W. Jones. "I started shooting everything I did with my friends." Jones' creativity behind the camera grew into more than just a hobby. Now, he has names like Land Rover and Warner Bros. knocking at his door. Growing up in Clearwater, Jones remembers what was important to him. "Throughout college, I really only cared about surfing, skateboarding and causing mischief," Jones admits. From the "D's" and "F's" on his report cards to his poor attendance records, teachers had dubbed him a bad seed. Jones remembers one teacher in particular who gave him a failing grade in a class, because he made a rap video for a final exam project. After that, Jones made the decision to chase his dreams. "I dropped out to pursue a career on my own," said Jones. The first job Jones ever held down was at a pizza joint on Redington Shores. It lasted for a short time until he got fired because he drew "a bunch of profane pictures on another employee's car, with mustard." "That was a fun job," Jones said. Over time, Jones molded his just-for-fun passion into a career – an extremely successful one at that. Daniel W. Jones is just 24, but his practice has turned him into a professional. His first noteworthy gig was for ESPN2 back in 2005. Jones was hired as a camera operator for the TV-series, "Billfishing Extreme Release League." At the time, Jones was not even 18 years old. In the years since, Jones has beefed up his resume. The impressive list of accomplishments now includes commercials for O'Neill Clothing, the DuPont Registry and Land Rover. He also has worked on the major motion picture, "Dolphin Tale," starring Morgan Freeman and Harry Connick Jr. Jones remembers when his work was first recognized. "People started noticing me when I started jumping overboard fishing yachts to film blue marlin and other billfish as they fought for their lives," said Jones. As far as the future goes, Jones had one thing to say: "domination, baby." Jones further explained his plans when he said, "We're trying to make our own name and until we get the gold, we're gonna keep going."
by: Rachel Jolley ; Photo by: Luke james